EMAIL COMPLIANCE ENFORCEMENT BEGINS JUNE 1st, 2024
The regulations come into effect in February 2024, but they will be phased in, with different requirements for bulk and non-bulk senders.
Here's a breakdown of the timeline:
February 2024: Initially, there will be no major penalties. Bulk emailers may receive temporary errors on a small percentage of emails that do not meet the requirements. Google will notify senders of these errors, along with an error code, to help them identify and resolve any email issues.
April 2024: Google will start rejecting a percentage of emails from bulk senders that do not meet the guidelines. The rejection rate will gradually increase over time.
June 1, 2024: Bulk senders must have implemented one-click unsubscribe.
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